Het Neutelings Familiewapen

Founder of Future Bliss

Future | New Tech | Growth |

"she is customer obsessed"

Jorissa Neutelings

Het Neutelings Familiewapen


Jorissa Neutelings is a seasoned innovation and digital leader who helps organisations turn bold ideas into meaningful growth. A four-time founder and creative non-conformist, she combines strategic vision with a strong bias for action. At ABN AMRO, she leads 24/7 Personalised Banking with AI—bringing together marketing automation, digital shopfronts and generative AI to create more relevant, seamless customer experiences. Her department includes over 1,500 people—and, for now, considerably fewer AI agents. Having worked with more than 40 leading organisations, including Aviva, ASR, Elsevier, KPN, Randstad and Efteling,


Jorissa knows how to connect customer needs, technology and commercial opportunity. As an Advisory Board member at DEUS, she also helps shape the practical application of AI in business. Jorissa is known for making the future tangible, energising people around a shared ambition and turning momentum into results. For organisations looking to accelerate AI, digital transformation or customer-led growth, she brings a fresh perspective—and the leadership to make it happen.

Key Note Speaker & Podcast Host

Energy, insight and a refreshingly candid perspective to every stage and executive conversations on AI transformation, corporate entrepreneurship, leadership diversity, innovation and digital personalisation.

Through her podcast, FutureViews.ai, she interviews board members about their real-world AI implementation journeys. Invite Jorissa—nationally or internationally—to challenge assumptions, spark meaningful dialogue and inspire action.


Innovative Fixer

Known for her ability to offer unique solutions, Jorissa excels in foreseeing future customer behaviors and trends. She brings unconventional perspectives to challenges, paving the way for companies and entrepreneurs to thrive. Count on Jorissa for a fresh outlook on various subjects and to help navigate through uncertainties.


Energetic Business Mentor

Drawing from her experience as an entrepreneur who founded 4 successful companies, Jorissa understands the intricacies of building a prosperous business. She provides guidance and support to help you navigate challenges and reach your goals effectively. Renowned companies like Koekela, Grounded Galaxy, DenkProducties, and House of Appearance have benefitted from the invaluable insights and mentorship that Jorissa offers.

Supervisor with Extensive Experience

Organizations like VVV Nederland, DenkProducties, Abn Amro Verzekeringen, AT Osborne, Digital Playground, and Humanitas have all had the opportunity to work with Jorissa. She is recognized as a fair, transparent, and effective supervisor, specializing in guiding portfolios related to IT, Brand, and Digital domains. Her background includes preceding boards and remuneration committees.